XRoads41

Music Festival Event Recap Videos

A multi-year video content partnership capturing Wisconsin's premier music festival through cinematic recap films, overnight video editing, and year-round promotional content.

Project Deliverables

Overnight Recap Films

3 DAILY DELIVERIES (60-SEC.)

SOCIAL MEDIA CUTDOWNS

30 & 15-SECONDS

STILL IMAGES

200+ PULLED FROM VIDEO

Services

VIDEO PRODUCTION
DRONE
PHOTOGRAPHY

BEHIND THE STORY

Moments from the festival.

CLIENT Testimonial

Mirrorless showed up every single day with the same energy as the festival itself. The recap videos they turned around overnight were incredible and exactly what we needed to keep the buzz going. They have become an essential part of what makes XRoads41 what it is.

Mindy Klein

Marketing Director

Project Highlight.

Multi-day festival coverage
Four-person production crew
Overnight video editing & delivery
Sponsor & brand storytelling
Multi-year event sponsor

the challenge

XRoads41 is a three-day music festival bringing nationally recognized artists to the Midwest. The challenge was capturing the energy at festival scale while filming all day, editing overnight, and delivering recap films powerful enough to drive ticket sales before the next day's gates opened.

OUR APPROACH

Our team covered the festival from the first performance to the final encore each day, capturing artists, fans, sponsors, and the moments that define XRoads41. As the festival ended each night, editing began immediately, with cinematic recap films delivered by the following morning. Along the way, we also built a growing library of photography and video content used across commercials, web, social media, and year-round marketing.

THE IMPACT

Daily recap films that helped build excitement and drive ticket sales while the festival was still happening. A growing content library that continues to support marketing, sponsorships, social media, and future promotions. A trusted partnership now entering its fourth year.