THE MEANING BEHIND THE NAME MIRRORLESS.
Every great story has a beginning. Ours started in a garage in 2015 with one camera and a belief that brands deserve authentic stories.
About Mirrorless | Wisconsin Video Production, Web Design & Advertising Agency
A different way of thinking.
In a world where most people subconsciously mirror the actions of others, we believe in mirroring less. We believe in being different and embracing what makes you unique.
We push our clients to
break the mold
by being courageous, stepping in front of the lens, and telling their story with boldness. We found our own voice by refusing to blend in. Now, we help you find yours.
Our double meaning. We use mirrorless cameras of course.
When we started in 2015, Mirrorless cameras had just come out. We banked on them becoming the standard for filmmakers and production houses.
We weren't wrong. They're portable, high-quality and allow us to get the job done faster than big budget Hollywood cameras. They save our clients time without sacrificing quality. And they're Netflix certified.
WHY WE SERVE
Our mission is to close the gap between the work you do and the world that needs to see it. We capture your story, build the platform that holds it, and launch the campaigns that put it in front of the people who matter most.
From video to websites to campaign, we are built to tell your whole story and put it in motion.
Every successful production begins long before shoot day. It starts by understanding your audience, your goals, and the story only your brand can tell. That's how we create work people remember.
OUR TEAM
Meet the Mirrorless Team
The minds behind the motion.
Our team has produced hundreds of projects across Wisconsin and beyond, bringing together filmmakers, editors, drone pilots, photographers, writers, designers, and strategists to help brands tell stories that move people.
We keep strategy, production, and post-production in-house, then scale our production team to fit each project's needs. Whether it's a two-person interview crew or a multi-day commercial production, every project is led with the same creative vision and attention to detail.
AUSTIN GRAHL
LEAD VIDEO EDITOR
CASEY NELSON
CAMERA OPERATOR & GAFFER
ALEX BELVILLE
FOUNDER & FILMMAKER
CARTER BELVILLE
SECOND CAMERA OPERATOR
A Note From Our Founder:
I started Mirrorless in my parents' second garage with a simple belief: every brand has a story worth telling.
Whether I'm hanging outside my truck capturing action shots or filming in a quiet room with a nonprofit founder, my goal remains the same: to capture the bold, authentic truth of who you are.
Over the years, our team has grown, traveled, and evolved, but the work is still deeply personal. We believe the best creative work starts with genuine connection, and I'd love the opportunity to help tell your story.
Alex Belville
Founder & Filmmaker
the studio.
From a camera and a dream to creating for brands across the country.
For more than 10 years, every story we've told has helped shape the studio we've become. Here are a few of the moments that defined our journey.
Our Video Agency Journey
2018
FIRST NATIONAL COMMERCIAL CAMPAIGN WITH NFL PLAYERS
VaynerSports hired us to film a national mattress campaign featuring a Green Bay Packers player inside Lambeau Field. The campaign later took us to the San Francisco 49ers stadium and locker room to complete the West Coast production.
2019
FILMS SUPER BOWL LIII FOR VAYNERSPORTS & GARY VAYNERCHUK
VaynerSports brought us to Atlanta to capture all of their Super Bowl LIII events. We filmed content for Rolls-Royce, Ciroc, and Celsius, captured content with Gary Vaynerchuk himself, and left knowing Mirrorless was built for moments exactly like that one.
2023
CREATED THE LARGEST STATEWIDE RECOVERY CAMPAIGN IN WISCONSIN
In partnership with the Wisconsin Department of Justice, we launched a statewide recovery campaign reaching 30 counties through TV, streaming, movie theaters, and gas station screens. More than a campaign, it was an opportunity to help save lives and connect people to recovery resources.
2024
FLIES TO AVERY ISLAND TO PARTNER WITH TABASCO
Hunter, Tabasco's PR firm, hired us to film a factory tour with an influencer across Avery Island, Louisiana, bringing the story of their newest hot sauce to life. A two-day, multi-camera production with drone coverage across the island. Safe to say we'll never look at a bottle of Tabasco the same way again.
Today
STILL TELLING STORIES THAT MOVE PEOPLE
A decade of telling stories has taught us that the most impactful brands don't rely on one great video. They need a complete story. Today, we bring together cinematic filmmaking, photography, websites, and strategy to create brands that are consistent, memorable, and built to move people.
What drives our work.
Story Comes First
We take the time to understand your business before we ever tell its story.
Be Bold
The brands that win are the ones willing to stand out.
Quality Takes Time
Great work isn't rushed. The extra work put in on a project always shows.
One Creative Partner
From strategy to launch, we're with you every step of the way.
Win the Right Way
We care too much to cut corners because your success deserves our best work.