Fox Cities CVB

Destination Marketing Tourism Video Campaign

A year-long commercial video partnership created to attract visitors, increase tourism spending, and bring the Fox Cities to life through authentic stories, and original experiences.

Project Deliverables

MAIN COMMERCIAL SPOT

60-SECONDS

SOCIAL MEDIA CUTDOWNS

30 & 15-SECONDS

STILL IMAGES

50+ PULLED FROM VIDEO

Services

VIDEO PRODUCTION
DRONE
PHOTOGRAPHY

BEHIND THE STORY

Moments from the campaign.

CLIENT Testimonial


Mirrorless has been a trusted partner of the Fox Cities CVB for many years. We know we can count on their team to understand and protect the integrity of our brand in every project. They don't just execute our ideas. They collaborate with us, bringing creative insight and fresh perspectives while staying true to our vision. They truly feel like an extension of our marketing team, and it's invaluable to have a partner we trust who understands our mission and consistently delivers exceptional work.

Cathy Trebatoski

Marketing Communications Director

Project Highlight.

Year-long creative partnership
Creative concept & scriptwriting
Multi-season commercial production
10+ seasonal events captured
Professional voiceover coordination

the challenge

The Fox Cities is home to 19 communities filled with vibrant culture, year-round events, local businesses, and unforgettable experiences.


The challenge was capturing that diversity authentically and transforming it into a cinematic campaign compelling enough to attract visitors from across the Midwest and beyond.

OUR APPROACH

We spent months filming real people, seasonal events, local businesses, and the natural beauty of the Fox Cities across every season.


Every frame was designed to showcase the region's energy, authenticity, and welcoming spirit. The campaign was delivered in 60, 30, and 15-second versions for broadcast, streaming, digital advertising, and social media, while an expanding footage library keeps the story fresh year after year.

THE IMPACT

A cinematic tourism campaign that gives the Fox Cities a recognizable visual identity while helping attract visitors, increase tourism spending, and build a growing library of evergreen content that continues to support marketing efforts year-round.

OUR PARTNERSHIP OVER THE YEARS

7+

YEARS OF Partnership 

19

COMMUNITIES FEATURED

4

SEASONS CAPTURED

75+

videos created