FDL for Recovery
County Government
Multimedia PSA Campaign
Reduce the stigma surrounding substance use while connecting residents to local recovery resources through a county-wide multimedia awareness campaign.
Project Deliverables
MAIN COMMERCIAL SPOT
60-SECONDS
SOCIAL MEDIA CUTDOWNS
30 & 15-SECONDS
STILL IMAGES
50+ PULLED FROM VIDEO
Services
VIDEO PRODUCTION
DRONE
cAMPAIGN
BEHIND THE STORY
Moments from the Campaign.
CLIENT Testimonial
Partnering with Mirrorless Productions was an exceptional experience for our organization. From the very beginning, Alex and his team took the time to understand our mission and developed a compassionate, informative, and engaging campaign. Their professionalism, creativity, and commitment were evident throughout every stage of the project—from video production and advertising strategy to a successful campaign launch. We are incredibly grateful for their partnership, look forward to working with them again, and highly recommend Mirrorless Productions to any organization seeking to create meaningful campaigns that inspire awareness and positive change.
Rebecca Guynn
Clinical Substance Use Supervisor
Project Highlight.
Recovery awareness campaign strategy
Story-driven interviews & messaging
Media buying & campaign management
Multi-platform creative & billboard design
Campaign reporting & performance analytics
the challenge
Fond du Lac County wasn't simply looking to produce another public service announcement.
They needed a campaign that would reduce stigma surrounding substance use, build trust within the community, and guide residents toward local recovery resources.
The challenge extended far beyond creating a compelling film. Every piece of the campaign needed to work together—from social media and streaming ads to billboards and local theaters—to ensure the message reached people wherever they were.
OUR APPROACH
We believe the most effective campaigns begin with authentic storytelling—but they don't end there.
Working alongside Fond du Lac County, we developed a strategy that carried one story across every stage of the campaign. Real members of the recovery community shared their experiences, creating a message rooted in honesty and hope. From there, we expanded that story into a complete multimedia campaign, adapting it for digital advertising, streaming, television, theaters, social media, and billboards.
Rather than delivering a single video, we helped transform one powerful story into a campaign capable of reaching thousands of people throughout the community.
Facebook & Instagram campaigns delivered the message directly into community news feeds, encouraging conversations around recovery while driving residents to local resources.
Social Media
The campaign aired across streaming services and local television, reaching households throughout Fond du Lac County with consistent messaging beyond social media.
Streaming & Television
FDL for Recovery Campaign Launch Platforms
From a single story, we built a county-wide campaign spanning social media, streaming television, movie theaters, billboards, and local websites—helping connect residents with local recovery resources.
Out-of-Home
Large-format billboards and cinema advertising reinforced the campaign throughout the community, extending the story into everyday life and public spaces.
Every campaign touchpoint directed viewers back to local recovery information, helping transform awareness into action through increased website traffic and resource engagement.
Digital Advertising
THE IMPACT
Instead of simply measuring views, the campaign was designed to connect people with life-changing resources.
The result was a county-wide campaign that generated millions of impressions, hundreds of thousands of video views, thousands of website visits, and meaningful engagement across nearly every major advertising platform.
2.2M+
Campaign Impressions
608,680
Video Views
16,600+
Website Clicks
162,000+
People Reached
30,932
Movie Theater Airings
58%
Video Completion Rate
Behind every impression was the opportunity to help someone find hope, support, or recovery. That's why we believe the best campaigns don't just get attention—they move people to action.